POS/SW 290: Advocacy and Activism Fundamentals

Tactical Repertoire & Advocacy Plan Builder

Dr. Hassler & Dr. Nicoletti · Based on Sharp (1973, 2005), extended with Legal & Digital categories, and redesigned to support the Advocacy Plan assignment.

Tactics as mechanismsConditions matterSequence mattersThree SMART objectives

Overview & Tactical Categories

The central question is not “What action looks like activism?” It is “What action can plausibly move this target, under these conditions, toward this objective?”

Do not confuse visibility with leverage. Protest and persuasion can be highly effective when their mechanism matches the target and conditions. The mistake is selecting marches, rallies, or social-media activity by default without asking whether persuasion, legitimacy, or visibility is actually the problem.
Sharp Category I

Protest & Persuasion

Mechanism: shift opinion, signal resolve, build legitimacy
  • Marches & demonstrations
  • Vigils & picketing
  • Petitions & open letters
  • Symbolic acts
  • Public statements & declarations
  • Delegations to officials
  • Social-media campaigns, hashtags, viral video, online petitions
Sharp Category II

Noncooperation

Mechanism: withdraw consent & resources the opponent depends on
  • Social noncooperation: ostracism, stay-at-home
  • Economic: boycotts, strikes, divestment
  • Political: civil disobedience, non-compliance
  • Withdrawal of labor
  • Platform / advertiser boycotts
  • Data strikes, app deletion, coordinated account deletion
  • Crowdfunded economic alternatives
Sharp Category III

Nonviolent Intervention

Mechanism: directly disrupt or replace opponent systems
  • Sit-ins & occupations
  • Blockades & obstructions
  • Hunger strikes
  • Creation of parallel institutions
  • Overloading administrative systems
  • Protective presence
  • Parallel information infrastructure
  • Decentralized organizing platforms
Extension: Legal

Legal & Institutional Action

Mechanism: use the opponent's own institutional rules against them
  • Constitutional litigation
  • Class actions
  • Injunctions & TROs
  • Amicus briefs
  • Administrative challenges
  • FOIA / public-records requests
  • International human-rights bodies
  • Legislative procedure
Extension: Digital Layer

Digital & ICT Amplifier

Not a category in itself — an amplifier across the other categories
Amplifies Cat. I
viral reach, live coverage, global solidarity
Amplifies Cat. II
rapid boycott coordination, mutual aid
Amplifies Cat. III
encrypted communication, decentralized organization
Amplifies Cat. IV
crowdsourced evidence, open-source investigation

Sequence, don't just pick

Campaigns are not collections of disconnected actions. Each tactic should create conditions, leverage, information, legitimacy, participation, or pressure that makes the next move more effective.

1 · ObjectiveWhat specific change are you trying to produce?
2 · TargetWho has the authority or leverage to produce that change?
3 · MechanismWhat does the target depend on, fear losing, or respond to?
4 · TacticWhich action activates that mechanism under current conditions?
5 · Next moveWhat does this tactic make possible afterward?

Conditions & Leverage

The A–E framework remains useful for diagnosing political environments, but it is one lens—not a required label for every advocacy problem. Local, organizational, and policy campaigns should also diagnose the target's actual decision process and dependencies.

Master variable: Who does the target depend on—and can your group reach those people, institutions, resources, or audiences? Advocacy is stronger when a tactic activates a real dependency rather than merely expressing opposition.

A–E Political Environment Diagnostic

AHealthy Polyarchy

  • Free & fair elections
  • Independent courts
  • Free press
  • Civil society open
  • Norms of toleration intact

BElite Capture

  • Formal democracy intact
  • Policy tracks elite preferences
  • Money dominates access
  • Citizens formally heard, often ignored

CEarly Backsliding

  • Norm erosion
  • Executive aggrandizement
  • Press under pressure
  • Opposition harassed
  • Some guardrails still function

DAdvanced Erosion

  • Courts politicized
  • Elections manipulated
  • Media largely captured
  • Civil society restricted
  • Formal democracy increasingly a facade

EAuthoritarianism

  • No meaningful elections
  • No independent judiciary
  • Civil society banned or co-opted
  • Open repression
  • Highly autonomous state

Target & Leverage Diagnostic — use this for any campaign

Decision authority
Who can actually say yes, change the policy, allocate the resource, or alter the behavior?
Dependencies
Votes? Revenue? Labor? Legitimacy? Customers? Donors? Staff compliance? Legal authority? Reputation?
Reachable intermediaries
Which allies, institutions, economic actors, media, or constituencies can influence the target?

Condensed Conditions Matrix

CategoryA · Healthy PolyarchyB · Elite CaptureC · Early BackslidingD · Advanced ErosionE · Authoritarianism
Cat. I
Protest & Persuasion
STRONG
Media amplifies; officials are vulnerable to public opinion; third parties are persuadable. Nonviolent discipline sustains legitimacy.
LIMITED
Visible, but elite decision-makers may be insulated from mass opinion. Often needs elite allies or a pivot toward material leverage.
LIMITED
Captured or pressured media can distort coverage. Useful for solidarity, recruitment, and international visibility.
WEAK
Can be dismissed or exploited as disorder. Persuadable institutional audiences shrink.
THRESHOLD
Weak in isolation, potentially decisive at mass scale when participation triggers pillar defection.
Cat. II
Noncooperation
GOOD
Boycotts, strikes, and divestment impose costs on economic actors who can pressure decision-makers.
STRONG
Economic actors may have the access citizens lack. Pressure them to pressure decision-makers.
STRONG
Economic pillars often remain partly independent as political norms erode; potential defectors matter.
GOOD
Domestic action may be constrained, but economic-pillar logic still operates through domestic or international channels.
LIMITED
High-risk and coordination-intensive, but regimes still depend on some labor, business, suppliers, or external markets.
Cat. III
Nonviolent Intervention
GOOD
Sit-ins and occupations can disrupt; parallel institutions are usually less necessary.
GOOD
Disruption can force visibility and increase costs when ordinary access disappoints.
STRONG
Parallel institutions and direct disruption become more important as official channels close.
STRONG
Parallel systems and direct disruption may become central tools.
LIMITED
High physical cost; success often depends on broad scale and pillar defection.
Cat. IV
Legal & Institutional
STRONG
Independent courts and enforceable procedures make litigation and institutional tactics viable.
STRONG
Courts may remain more independent than legislatures and can reach elites indirectly.
GOOD
Still useful, but windows may be closing as institutions come under pressure.
WEAK
Politicized courts and weak enforcement reduce leverage; international mechanisms may matter more.
RISKY
No independent judiciary; legal action may expose participants without producing enforceable relief.
Digital LayerLIMITED
Excellent amplifier, but low-cost participation can become symbolic rather than organizational.
LIMITED
Attention does not automatically build power; online pressure needs offline organizational backbone.
RISKY
Surveillance risk begins to compete with amplification benefits.
RISKY
Digital activity becomes increasingly a liability-management problem.
RISKY
State surveillance advantages dominate; documentation and protected international communication may remain useful.

Case Studies — Tactics in Sequence

The cases below illustrate why the same tactical category can play different roles depending on target, conditions, organization, and sequencing.

American Colonies, 1765–1775

Condition C/D

Primary tactics: Cat. I petitions and declarations; Cat. II non-importation and boycotts; Cat. III parallel assemblies and the Continental Association.

Key lesson: Economic noncooperation created material pressure; parallel institutions helped organize and enforce that pressure. Petitions alone did not create the same leverage.

Women's Suffrage — NWP & NAWSA, 1913–1920

Condition B→C

Primary tactics: parades and picketing; tax resistance; White House protest and hunger strikes; lobbying, legislative pressure, and electoral strategy.

Key lesson: Different wings used different tactical mechanisms. Escalation and political jiu-jitsu interacted with more conventional institutional pressure.

Civil Rights Movement — Birmingham, 1963

Condition B/C

Primary tactics: marches and demonstrations; economic boycott; sit-ins and jail-ins; long-term litigation.

Key lesson: The campaign was planned and sequenced. Economic pressure, public repression, legal strategy, and media effects worked through different channels.

Serbia — Otpor! vs. Milošević, 2000

Condition D→E

Primary tactics: humor and street theater; general strike; parallel organizational infrastructure and GOTV networks.

Key lesson: Protest was used strategically to reduce fear and expose regime weakness; noncooperation supplied a decisive material lever.

Poland — Solidarity, 1980–1989

Condition E

Primary tactics: strikes and labor noncooperation; underground press and parallel institutions; negotiations in the later stage.

Key lesson: Parallel institutions sustained the movement through repression. Institutional negotiation became viable only after years of organization and noncooperation changed the balance of power. Sequence matters enormously.

Common strategic mistakes

Defaulting to visibility

A march, post, or rally is not automatically leverage. Identify the audience and mechanism first.

Ignoring institutional conditions

Litigation or lobbying weakens when the institutions that give those tactics force are unavailable or nonresponsive.

Treating digital action as the campaign

Online attention must connect to organization, economic pressure, institutional action, or other material leverage.

Starting with maximum disruption

Intervention often requires legitimacy, numbers, organization, and resources built through earlier stages.

Failing to anticipate response

Repression, counter-framing, accommodation, delay, and co-optation can all change the strategic environment.

Confusing moral commitment with strategic effectiveness

The rightness of the cause does not determine which tactic will work. Strategy still requires a causal argument.

Build Your Advocacy Plan

Use this planner to develop the tactical core of the group Advocacy Plan. Your assignment requires one overall goal, three SMART objectives, an appropriate action for each objective, an explanation of why each tactic should achieve the objective, implementation details, a timeline, evaluation, media strategy, and triggers for course correction.

The tactical plan is an argument. For each objective, show the chain: objective → target → dependency or mechanism → tactic → expected response → measurable result. A tactic is strong when you can explain why it should move the target under the conditions you actually face.
Assignment 4fCampaign foundationSaved locally in this browser.

Campaign Foundation

Assignment 4e, 4i–4kCampaign integration

Integrate the Three Actions into One Campaign

Rubric checkStrategic rationale

Before you finalize the tactical plan